Connect with SPARK
Tiger Balm Retail Presence: Travel Retail Design at Changi Airport
Categories: FMCG, Retail, Travel Retail
Services: New Concept, Rollout
SPARK created a distinctive retail fixture and on-shelf communications programme for Tiger Balm Singapore at Changi International Airport, expressing Asian heritage with contemporary appeal.
The Challenge
Balance Tiger Balm’s Asian heritage identity with a modern travel shop design. Create a system adaptable for rollout across multiple airport retail locations, while delivering a consistent, premium experience.
Our Approach
A range of retail fixtures were developed for Tiger Balm to express the Asian heritage of the brand whilst presenting a progressive, contemporary edge. For our international guests, we incorporated information panels to assist navigation of the product range and help travellers understand the various Tiger Balm products on offer.
Prototyped, tested, and rolled out at Changi International Airport, Singapore, a prime travel retail environment.
This project demonstrates how travel retail design can successfully merge brand heritage with contemporary appeal. Tiger Balm’s refreshed retail fixtures demonstrate how visual brand design and travel shop design principles enhance visibility, customer experience, and global brand consistency.
Transform your airport retail presence. SPARK specialises in retail design that connects brands with travellers worldwide. Let’s talk.
