Connect with SPARK

What we do

We CREATE New concepts from scratch

New Brand Strategy
New Visual Identity
New Retail Concept
Brand & Design Guidelines
Pilot Store

We REFRESH OLD Tired Concepts

Refine Brand Strategy
Refreshed Brand Identity
Refreshed Retail Concept
Brand & Design Guidelines
Pilot store

We Rollout designs to multiple locations

Adaptation to various sites
Construction drawings
BOQ and tender
Project oversight
Cost & design performance review

Why Spark?

1. We are retail design specialists

We choose to focus on one thing and know it inside and out

2. We are a hybrid branding + interior design agency

We create beautiful spaces that are also brand experiences

3. We bring method to madness

We use human centred ‘Design Thinking’ methodology to ensure we deliver the most effective results on every project

4. We are flexible & agile

We can adapt our teams and resources to best suit your project and budgets

5. We make use of latest technologies

For greater efficiency, accuracy and speed we use BIM workflows, web based VR walkthroughs & real time rendering

6. We have regional reach

We work across SE Asia, China and Japan and have offices in Singapore & Australia

Our Services

Brand strategy
Visual identity & logo design
Brand guidelines
Branded communications & collaterals

Strategy and planning
Customer journey mapping
New concept development
Materials, finishes & lighting
Detailed specifications
Store design guidelines and toolkits 
Integrated technology
Pilot stores

Fast efficient design packages (using our BIM workflow) 
BOQ (Bill of quantity) for construction tenders
Landlord liaison for design approvals
Project and contractor oversight
Program cost & performance optimisation

Meet The Team

Gary Caldwell

Managing & Creative Director

Gary has held senior client and agency side roles in Asia for over 20 years and has been based in Australia, Hong Kong, China, Singapore, and Vietnam with extensive experience in building brand based consumer experiences across a wide range of business catagories.

Kelvin Foo


Kelvin Foo is one of SPARK’s Senior directors who brings to the business a wealth of experience in implementation and technical rigor to projects requiring production and project management execution into end markets.

Jasmine Liu

Business Development Manager

Having worked with some of the world’s top fashion brands in Milan for over 5 years Jasmine returned to Asia and was instrumental in building up the advertising revenue of the one of the most successful design and architecture magazine’s in Hong Kong, Hinge Magazine.