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GOCO - JEWELLERY FOR A NEW GENERATION
Categories: Retail
Services: Branding, Design Manual, New Concept, Pilot Store
GOCO is a vibrant new retail brand in China, targeting young, independent, middle-class women. SPARK developed a comprehensive brand identity and thoughtfully executed jewellery shop design, ensuring that GOCO jewellery stores reflect the values of personal reward and self-expression amid a changing consumer landscape.
Background
Our client is a successful Jewellery retailer in China who saw an opportunity to launch a new brand targeted towards a young, independent middle-class female consumer looking for small but meaningful personal life rewards.
The GOCO brand was conceived, and the brand strategy was clearly articulated in order to inform the creation of an integrated retail concept that operated seamlessly across the entire retail continuum.
Our Approach
We developed a comprehensive jewellery store design framework, integrating both digital and physical retail aspects. Each store featured “GOCO Girl” digital screens designed to engage consumers with personalised storytelling, bridging online and offline experiences.
Our collaboration with Goco Jewellery demonstrates how jewellery store design can redefine consumer engagement in the jewellery sector. By combining jewellery shop design, flexible retail formats, and strong digital integration, we delivered a retail ecosystem that resonates with modern Chinese consumers and positions GOCO as a brand for a new generation.
Looking to design or refresh your jewellery retail experience? SPARK specialises in jewellery shop design, jewellery store design, and jewellery shop display design. We create engaging customer journeys for your jewellery retail shop, offering innovative display concepts and integrated brand development that resonate with today’s consumers.
