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DISNEY MAGIC LIGHTS UP DEPARTMENT STORES
Categories: Retail
Services: Design Manual, New Concept, Pilot Store
Our collaboration with Disney showcases how a Disney store concept can be adapted for diverse markets. By developing a scalable retail design program, SPARK enabled Disney to penetrate department store locations across Southeast Asia with consistency, flexibility, and engaging Disney interior design.
The Brief
Disney asked SPARK to develop a flexible retail program to allow it to penetrate quickly and efficiently into a large number of department store locations across Southeast Asia. The system was required to be flexible enough to be reconfigured for all the various Disney franchises, while also merchandising a wide range of products within each Disney store location.
Our Approach
By combining global brand storytelling with practical retail adaptability, our retail design concept embodied both the magic of Disney interior design and the efficiency needed for Disney store operations across Southeast Asia’s diverse retail environments.
The Result
This project demonstrates how Disney retail can be scaled effectively while maintaining brand magic. By delivering a flexible retail design system rooted in strong Disney interior design principles, SPARK supported Disney’s market expansion and created engaging Disney store experiences for families and fans across Southeast Asia.
Ready to transform your retail presence across Asia? SPARK specialises in retail design, branded interior experiences, and scalable retail rollout programs for global and local brands. Connect with us to explore the possibilities.
