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RIVE GAUCHE REBRANDING, SWEETNESS GUARANTEED

Categories: F&B QSR
Services: New Concept, Pilot Store, Rollout

Background : Rive Gauche is a well respected local Singaporean Patisserie established in 1993 which has embarked on an extensive rebranding and repositioning program

Initial concept sketch to set the overall direction
Sketch 3D development model

The Brief : Develop a new retail concept that delivers on the brand values and newly developed visual identity.  The concept must be bold, unique and easily rolled out to the existing network of stores

Difficult to ignore, a bold statement of sweetness

The Approach : Undertake a review of the existing store spacial and operational requirements, conduct an audit or the local market and global players to identify best practices and find moments of inspiration.  

Bold fascia red accented with satin gold trim

The Result :  A bold fresh vibrant store design that immediately turned heads and got people talking.  Pilot store sales results that outperformed expectations.  

Welcome to all

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