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Market Entry of Starbucks Vietnam

Categories: F&B QSR
Services: Pilot Store

Creation and project management of Starbuck’s first stores in Vietnam in close coordination with Starbucks in-house design team. Features include custom made fixtures, reclaimed timber benches.

Overall view of the site from the corner roundabout. Outdoor terrace area conected through frameless glass doors to an expansive first floor cafe and bar counter. Upstairs a smaller more intimate seating area overlooks the roundabout with office and training faciltities behind.
Overall view of the site from the corner roundabout. Outdoor terrace area conected through frameless glass doors to an expansive first floor cafe and bar counter. Upstairs a smaller more intimate seating area overlooks the roundabout with office and training faciltities behind.
3 story laser cut 'weathered steel' or 'corten' facade illuminated at night
3 story laser cut ‘weathered steel’ or ‘corten’ facade illuminated at night
Custom made reclaimed wood tables and merchandising fixtures
Custom made reclaimed wood tables and merchandising fixtures
Custom made reclaimed wood tables and merchandising fixtures
Custom made reclaimed wood tables and merchandising fixtures
Featuring a local-style delivery bike as the central visual merchandising prop
Hand painted wall mural by local artist
Hand painted wall mural by local artist
Second Store Concept
Second Store Concept

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