Long John Silver's

The renovation of Long John Silvers at Tampines Mall brings a fresh new look to the brand together with its new refreshed and modernised logo and brand identity.

It retains the familiar light hearted and fun Long John personality we all know and love but with a clean fresh new design scheme that reflects a new light bright and slightly tropical North American ‘fisherman’s wharf’ vibe inspired from the brand’s heritage.

Integrating subtle nautical details together with fresh new product based imagery and graphics, all set off against a light bleached timber plank backdrop.

Vibrant accents of brand yellow and blue create a fun warm setting and a distinctive and welcoming feel Various seating types have been utilised at varying heights to cater for different customer groups and lifestyles