Connect with SPARK

COSY UP IN THIS WORLD FAMOUS JAPANESE TONKATSU BRAND

Categories: F&B QSR
Services: Pilot Store

Background – Katsu-An is a famous and well respected brand in Japan with over 50 outlets spread across the country. The owner is looking to take this successful model and expand it internationally with the first outlet to be opened in Singapore.

Open welcoming entry allows for a view into the warm comfortable dining space

The Brief – Adapt the design Japan design language to a test site in Singapore ensuring the design reflects the brand values and positioning and is a practical durable model that can be rolled out to multiple locations in the future.

Quick render of proposed space
Cosy dining room area tucked away at the rear

The Solution – Carefully selected set of materials and colours allow for this store to be adapted to various size and shaped sites. Together they create a warm traditionally Japanese feel. Premium yet approachable and welcoming to all communicates the value and high quality food offering

The energy of the bustling kitchen and pantry area connect with the customers
Isometric view
Elevations

Other Projects Of Interest

‘PREMIUM-ISATION’ OF THE PIZZA HUT EXPERIENCE

A MODERNISED ENGLISH LANGUAGE LEARNING EXPERIENCE

Market Entry of Starbucks Vietnam

Tiger Balm Travel Retail at Changi Airport