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COSY UP IN THIS WORLD FAMOUS JAPANESE TONKATSU BRAND
Background – Katsu-An is a famous and well respected brand in Japan with over 50 outlets spread across the country. The owner is looking to take this successful model and expand it internationally with the first outlet to be opened in Singapore.
The Brief – Adapt the design Japan design language to a test site in Singapore ensuring the design reflects the brand values and positioning and is a practical durable model that can be rolled out to multiple locations in the future.
The Solution – Carefully selected set of materials and colours allow for this store to be adapted to various size and shaped sites. Together they create a warm traditionally Japanese feel. Premium yet approachable and welcoming to all communicates the value and high quality food offering