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DERIER FINE JEWELLERY - A REVAMPED RETAIL EXPERIENCE

Categories: Retail
Services: Branding, New Concept, Pilot Store

DERIER is a successful Jewellery retailer in China who saw an opportunity to refresh and rejuvinate their brand to target a younger more independent middle class consumer looking for fashion and romance based jewellery purchases.

Digital and physical retail aspects were integrated into the design from the outset.

Overall view of the flagship store
Overall view of the flagship store
Exterior view of the flagship store
Exterior view of the flagship store
Wedding area
Wedding area
Visual merchandising display standards
Visual merchandising display standards
Visual merchandising display standards
Visual merchandising display standards
Brand collateral
Brand collateral

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