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Categories: Education
Services: Design Manual, New Concept, Pilot Store

Background: Having worked with Apollo to create their previous design template almost 10 years ago it was now due for a comprehensive refresh to align with current and future market trends and to set the new benchmark in the market.

Muted colour tones with naturally wood creates a softer more calming feel amongst the traditionally bright overwhelming spaces of traditional school designs

The Brief : To create the next generation Apollo English school design which is to set a new standard in Vietnam and which Apollo can use for the next 10 years as it grows its business in Vietnam and beyond. To bring to life Apollo’s newly develop visual identity program within a physical space. To create a living breathing manifestation of the Apollo English brand philosophy of fostering a love of learning and developing new global citizens.

Many innovations were developed to engage both students and parents in the learning journey
Usable and practical spaces for teachers
Usable and practical spaces for sales staff and new customers.

The Approach : In depth interviews of all stakeholders was undertaken to understand what was working and what was not with the existing schools.  This included not only interviews with sales and teaching leadership but also with the CEO and founders to understand the long term vision for the business and the brand.

Detailed Implementation guidelines were developed to facilitate rapid and consistent rollout

The Results : 2 schools were piloted, 1 in Hanoi and 1 in Ho Chi Minh City to test and benchmark the new design.  The new concept offers up a more calming environment with opportunities for both digital and physical engagement throughout.  Class rooms are functional & practical – enabling teachers to teach at their best & so the classes can endure heavy traffic and rough treatment.  Sale areas are flexible and marketing spaces well defined to prevent clutter

Designs were developed using BIM workflow to allow for rapid and accurate production of design documents
Custom furniture designs were developed specially for Apollo and that could be produced easily in country using CNC technology

Other Projects Of Interest


Market Entry of Starbucks Vietnam

Tiger Balm Travel Retail at Changi Airport