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A Timeless Transformation: Discover Tiger Balm’s BOLD New Look by SPARK

Walking down the concourse of Terminal 2 you can not help but notice this bold piece of brand architecture and walk in to explore

SPARK recently completed a new refreshed and bold design for Tiger Balm at Changi Terminal 2 within Unity Pharmacy.

It was almost 10 years ago that SPARK designed the first generation of Tiger Balm’s retail fixtures that were rolled out across Changi Airport terminals, some of which are still in use and in as new condition today.  

The original fixtures evolved and referenced traditional Chinese furniture reinterpreted in striking modern shapes that have become iconic in Changi terminals as presentation pieces for thesis iconic products.

Recently SPARK was asked to refresh these designs and after a range of explorations and iterations have developed a new lighter and brighter look but in keeping with modern interpretation of a traditional Chinese feel.  This will ensure the fixtures remain iconic and will not date over time.

The design combines premium polished bronze metalwork, honed white marble with the brands iconic orange yellow in high gloss lacquer feel paneling. 

Lighting plays an important role in the design both to light the product itself but also to accent and frame the product on shelf.

A large LED screen wraps around the entire unit above with ambient animated brand world imagery to entice and excite customers from a far.

Materials exploration

Walking down the concourse of Terminal 2 you can not help but to notice this bold piece of brand architecture and walk in to explore and take home a piece of Asia as a gift for friends or loved ones.

Concept rendering
Concept 3D sketch model

Tiger Balm is the globally iconic health and wellness brand from Singapore who’s products offering temporary relief of aches and pains of muscles and joints.

Prototype unit in test phase as part of rollout into Changi Airport and beyond
The previous units were rolled out almost 10 years ago, some are still in use and in as new condition

SPARK is a Singapore and Australia based retail design specialist, delivering unique and effective retail design solutions for its clients across the Asia Pacific Region.